Does your business utilize the vast network of online video advertising? Do you want to build your brand and engage customers? Shooting Stars Post Inc. can help you do just that. All through thoughtful and efficient creative processes, high quality videos and the expertise of 28 years of video production- the first step to successful video advertising.
Here are some reasons why your business could benefit from video production and advertising:
- It’s expected that video ads will occupy 15% of the digital marketing space by 2017.
- Video is quickly replacing static display advertising on desktop. Video will account for 41% of total desktop display-related spending in 2020, up from a 26% share this year.
- Video ads perform better than standard display ad units. In-stream video ads, including ads that play at the start, during, and after video content, yielded click-through rates (CTRs) that were 18x higher than HTML5 banner ad units in February 2015, according to Google’s Rich Media Gallery.
- Cross-channel video advertising has transformed how brands reach users at key points of the customer journey and influence conversions with highly engaging media.
- Digital video advertising empowers brands to build stronger connections along the path to purchase with niche-focused content delivered across an increasing variety of digital channels and connected devices.
- Marketers are flocking to more visual and connected forms of advertising that adapt to changing user behaviors.
- Video advertising creates a more stimulating environment for consumers by meeting their expectations for content.
- Video advertising allows brands to quickly inform and visually entertain, which generates a powerful platform for conversion when accurately targeted across user behavior patterns.
- Most social platforms allow marketers to share videos directly in the news feeds of targeted audience segments, which can stimulate additional reach organically.
- Video is the preferred content platform for mobile users and will soon make up two-thirds of mobile online traffic.
Shooting Stars Post Inc. is the expert in digital media creative and production in Tampa Bay. Here at Shooting Stars, we offer full service production capabilities, including studio rental, in house HD Avid editing and a creative team ready to bring your idea to life.
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